She's backkkkk!!!

Hard to believe that it's been exactly 2 years already. On a personal level, the pandemic definitely slowed things down and life to follow became unbearably intense, almost to the point of giving up entirely all the things I'd work so hard to build, including this platform, which was built from ground up. The Sky Box Suite was something fun that allowed me to play with the idea of being a sports journalist without the credentials, until it morphed into something more long-term, something bigger, that made me want to go harder to be taken seriously as a sports writer.

Next month, The Sky Box Suite will be celebrating its 6th - though not consecutive - year of existence. Even during this unexpected hiatus, it’s been an honor to work behind the scenes with people who see and believe in the vision I’ve established for this platform, but it has also been personally fulfilling in ways I can’t even begin to explain. It’s only natural to want to continue to graduate to higher levels when it comes to the things we’re passionate about and what I hope for now when it comes to this brand is only slightly different than I what I hoped for when it launched, but at the core, my hopes are pretty much the same:

“to gracefully and consistently expand [my] horizons in the wonderful world of sports…and to just do it, as the notorious Nike slogan would suggest.”

Reference: ‘Letter from the Editor | Where the Dream Begins Again’

Coming into year 6, I not only want to increase production, but I also want to focus on the content being unique, possibly even something the average sports fan can relate to. Finding notable news stories to work with are rarely ever the issue, yet coming up with ways to stand out can be. There’s a ton of outlets geared towards sports,, so it is my job, as editor-in-chief, to not get caught up trying to be like everyone else. I think that is one of those things that I think is constantly on the forefront of anyone who takes content creation seriously, but also wants to keep it as fun as possible. And I have no intention of making this a full blown career, as much as I appreciate what I’ve been able to accomplish, but that doesn’t make what I do here and how I choose to do it any less important.

Quarter 4 will essentially be a fresh foundation for The Sky Box Suite. Professionally speaking, I am looking forward to expansion and really positioning this platform to be able to lead me - or at least allow me to explore - other career options, as well as something that speaks volumes on behalf of my personal brand. So far, The Sky Box Suite has been a major component and gateway to a much bigger purpose that I didn’t necessarily know initially and wouldn’t have discovered what that was, had not made a decision to launch in the first place or if I chose to quit when numbers, inspiration, production was low. It’s always a process, but I can’t help but to be excited about what the future holds, simply because all the pieces are coming together so beautifully.

This month, we have all the sports we love (NBA, NFL, MLB playoff season, college football) to look forward to, which is pretty exciting for any sports fan. The main goal at this point is to keep it fun, stay consistent, and there’s really no reason to not follow this form in a month like October. There’s also some game plans I’ve been working out in the playbook to add more value to this platform, but the play-by-play will unfold soon enough. Without revealing too much, just know that the comeback of Quarter 4 is about to be LIT…just gotta trust the process.